Backed by more than two decades of experience in the international automotive industry, Joerg has a strong track record of leading high-performance teams and delivering innovative powertrain solutions.
Having held key leadership roles at Mercedes-AMG, he has played a pivotal role in advancing electrified and high-performance propulsion systems.
As Chief Executive Officer at YASA, he is leading the growth of the automotive customer portfolio and product range, exploring new business opportunities by driving the development of next-generation axial-flux electric motor technology, overseeing YASA's role in shaping the future of electrification.

Tim Woolmer, driven by a desire to disrupt and innovate the automotive industry began work on axial flux electric motor technology back in 2005 whilst at the University of Oxford. In 2009, he founded YASA with the mission to “Accelerate Electrification.” Under Tim’s leadership as Founder and CTO, YASA has become a prominent force in the industry, with the fully owned subsidiary of Mercedes-Benz poised for an even greater impact on the electric transition.

Kat is the General Counsel, Company Secretary and oversees Data Protection at YASA. A qualified solicitor, Kat started her legal career in 2006 at Magic Circle law firm Freshfields Bruckhaus Deringer LLP in the City where she spent the majority of her career as a Commercial and Intellectual Property Law specialist.

Kat holds a Law LLB (First Class) from King’s College London and a Diploma in Intellectual Property Law (Distinction) from the University of Oxford. Kat has experience working with a variety of companies including in-house and across a diverse range of sectors such as technology, automotive, aerospace, consumer, retail and media.

James Golding boasts an impressive 28-years of experience within the automotive industry, with previous roles covering manufacturing, engineering, quality management, supplier and new product development across both OEM and Tier 1 levels.

James’ career has seen him work for McLaren Automotive, BMW, Protean Electric and JLR prior to joining YASA. With a proven track record of success, James now plays a pivotal role in ensuring the highest standards of quality across the organization as YASA’s Quality Director. 

Phil Thompson brings over two decades of experience in financial management within the high-performance automotive industry to his role as Chief Financial Officer (CFO) at YASA. Across an impressive career working with iconic names like PRODRIVE, Caterham F1, Lotus F1, and Renault F1, Phil has honed his financial expertise. 

At YASA, Phil not only oversees financial operations but also plays a pivotal role in fostering key relationships, particularly with Mercedes, leveraging his unique insight and financial prowess to drive the company’s progress. 

With over two decades of expertise in the automotive and consulting sectors, Chris is well versed in delivering top-tier electrified powertrain products. Implementing strategic and innovative solutions to enhance business performance for global OEMs and Tier 1 suppliers including as JLR, Ricardo and SAIC.

At YASA, Chris leads large cross-functional teams in the design and development of cutting-edge electric motor technology and associated powertrain systems. With a proven record of delivering top-tier electrified powertrain products, Chris is driving YASA forwards.