YASA is at the forefront of eMotor innovation and development. Our axial flux technology motors are up to 4x more powerful than those used in nearly all Electric Vehicles on the road today, whilst being around 50% smaller & lighter.

We already feature in some of the best eMotor applications across multiple sectors, and now as part of Mercedes-Benz, with sites in Oxfordshire and Welshpool, we are accelerating development of axial flux eMotors and Control Systems for of the next generation of Electric Vehicles.

YASA’s Axial Flux Electric Motors and Controllers provide the greatest efficiencies and highest power and torque density in their class, for the smallest size and weight. Uniquely, our axial flux electric motors feature a proprietary ‘Yokeless And Segmented Armature’.

Axial Flux In Motion


An Electric Leap Forward:

“I was five weeks into my PhD at Oxford University, when I suddenly realised there was a much better way to build an electric machine called a torus axial flux motor. The insight I had was that by removing the motor's stator yoke, and splitting it into segments, we could reduce the motor's weight – and yet at the same time improve its torque, power density, efficiency and manufacturability, making it potentially transformative within the then nascent electrification industry.”

Dr. Tim Woolmer, CTO and Founder, YASA


Tim Woolmer Wins Mundy Award for Engineering at Autocar Awards 2023

We’re delighted to announce that Tim Woolmer, CTO and Founder of YASA was recently awarded the Mundy Award for Engineering, at the prestigious Autocar Awards 2023. This award recognises his...

EVOA Propulsion launches the E1 Electrified Performance System, powered by YASA Axial Flux Motors

EVOA Propulsion, a performance driven brand, born from Formula E technology and decades of marine industry experience, is pleased to announce the debut of their all-new E1 Electrified Performance...

YASA awarded the Coachmakers’ 2023 Award to Industry

We’re delighted to announce that we recently collected the Worshipful Company of Coachmakers and Coach Harness Makers’ 2023 Award to Industry for our development of our high-power axial flux motor....

Bloomberg seeks out the future of performance electric vehicles at YASA

We recently welcomed Bloomberg News to our Oxford HQ, giving them an all access tour to show them how our game-changing electric motors will revolutionise the electric car market. Bloomberg’s Craig...

YASA appoints new CEO, Juergen Banken

Today we are pleased to announce the appointment of our new CEO, Juergen Banken. Following 26-years at Mercedes-Benz in numerous leadership roles, Juergen joins YASA to focus on delivering...

YASA opens flagship Research & Development centre in Welshpool

Thanks to a £1.98m investment from the Welsh Government, Economy Minister Vaughan Gething announced YASA's expansion at Offa’s Dyke Business Park which will see expanded operations and create up to...

Autocar: YASA, I can boogie

“Weight down, size down, cost down, efficiency up” - Steve Cropley, Autocar How UK Tech is driving the EV revolution. Source: Autocar Earlier this year the YASA team met with Steve Cropley,...

2021 was electric. Get ready for a supercharged 2022

We take a look back on an electric 2021, and plan for a supercharged 2022

Tech Crunch meets with YASA

“YASA’s revolutionary electric motor is set for big things” - Tech CrunchFollowing the acquisition of YASA by Mercedes, our founder and CTO, Tim Woolmer, has met with Tech Crunch to...