YASA is at the forefront of eMotor innovation and development. Our axial flux technology offers up to 4 x greater performance than those used in nearly all Electric Vehicles on the road today, whilst being around 50% smaller & lighter.
We already feature in some of the best eMotor applications across multiple sectors, and as part of Mercedes-Benz, with sites in Oxfordshire and Welshpool, we are accelerating development of axial flux eMotors and Control Systems for the next generation of Electric Vehicles.
YASA’s axial flux electric motors and controllers provide the greatest efficiencies and highest power and torque density in their class, for the smallest size and weight.
Uniquely, our axial flux electric motors feature a proprietary 'Yokeless And Segmented Armature'.
“I was five weeks into my PhD at Oxford University, when I suddenly realised there was a much better way to build an electric machine called a torus axial flux motor. The insight I had was that by removing the motor's stator yoke, and splitting it into segments, we could reduce the motor's weight – and yet at the same time improve its torque, power density, efficiency and manufacturability, making it potentially transformative within the then nascent electrification industry.”
Dr. Tim Woolmer, CTO and Founder, YASA
YASA Opens UK’s First Axial-Flux Motor Super-Factory
We are excited to announce that today May 13th 2025, we officially opened our fully upgraded manufacturing facility in Yarnton, near Oxford. The £12m investment boosts YASA’s manufacturing capacity, setting new benchmarks in e-motor technology and quality, and enabling production to scale beyond 25,000 units per year. YASA continues to lead the way in transforming the […]
YASA x Formula Student. Experience the power of YASA: an exclusive opportunity for Formula Student teams
Innovation. Performance. Exclusivity For the first time, and to celebrate our sponsorship of Formula Student UK, YASA is offering teams an incredible opportunity to gain access to cutting-edge axial flux electric motor technology – the same pioneering e-drive tech that powers record-breaking electric vehicles (EVs) and world-renowned supercars. This opportunity comes at a significantly reduced […]
YASA and Automobili Lamborghini Unveil Next-Generation High-Performance E-Propulsion Technology
We are excited to announce the continuation of our pioneering partnership with Automobili Lamborghini, the iconic Italian luxury sports car manufacturer. The latest milestone in our strategic technical partnership is the creation of high-tech axial flux electric motors, designed and developed at our R&D facility near Oxford, UK, and will debut in the all-new Lamborghini […]
YASA Partners With Formula Student And Launches Search For The Next Generation Of Automotive Engineers
We are excited to announce that we are partnering with Formula Student 2025 as part of our ambition to inspire the next generation of automotive engineers. Launched in 1998, Formula Student is Europe’s most established educational engineering competition, having inspired thousands of students to take up a career in engineering. With more than 100 university […]
And We're Off! Construction Starts On New YASA HQ at Bicester Motion
On the 12th of September, YASA took a major step forward in it's 15-year journey, with the first ground being dug at the new HQ site at Bicester Motion. The ground-breaking ceremony was attended by members of the YASA team including Tim Woolmer CTO, Chris Woolley Engineering Director, and Phil Thompson CFO, as well as […]
Tim Woolmer talks to Rory Jackson - E-Mobility Engineering
Last month CTO Tim Woolmer met with Rory Jackson from E-Mobility Engineering and discussed the origins of the YASA Axial Flux Motor, and how a complex algorithm and simple question led to the evolution of this ground-breaking electric propulsion solution, and mass production of the motors in the UK & Germany. "When I was in […]
Why YASA Axial Flux Motors are the perfect fit for the Marine Electrification Sector
After a very successful trip to Electric & Hybrid Marine Expo in June, our Senior Business Development Manager Jon Whitehouse met with Matt Ross from Electric & Hybrid Marine Technology, to talk about how the YASA axial flux motor technology is perfect for the burgeoning marine electrification sector. Many may not realise that YASA has […]
The YASA Axial Flux technology is driving a revolution in car design.
Last month WIRED magazine’s Ben Oliver spoke to our founder & CTO Tim Woolmer, to get the low down on our revolutionary electric motors and how Mercedes Benz are ramping up production capacity to bring this groundbreaking technology to it's AMG series. Compared to a radial flux motor, which have powered most EV's up until […]
YASA marked Mental Health Week with series of activities to encourage colleagues to take time to reflect, consider their own mental health and that of others, as well as practise wellness and wellbeing. Oxfordshire Mind delivered an insightful mental health awareness training session showcasing what mental health encompasses in today’s busy modern world, including behaviours […]
YASA to move UK HQ to Bicester Motion’s new Innovation Quarter
We are delighted to announce that YASA Limited, has agreed to pre-let three landmark connected buildings for our UK Headquarters, in the new Innovation Quarter at Bicester Motion. the 444-acre estate in Bicester, Oxfordshire, which is home to mobility businesses past, present and future, to help pioneer a sustainable mobility future. Bicester Motion’s new Innovation […]
