YASA is at the forefront of eMotor innovation and development. Our axial flux technology motors are up to 4x more powerful than those used in nearly all Electric Vehicles on the road today, whilst being around 50% smaller & lighter. 

We already feature in some of the best eMotor applications across multiple sectors, and now as part of Mercedes-Benz, with sites in Oxfordshire and Welshpool, we are accelerating development of axial flux eMotors and Control Systems for of the next generation of Electric Vehicles.
YASA’s axial flux electric motors and controllers provide the greatest efficiencies and highest power and torque density in their class, for the smallest size and weight. 

Uniquely, our axial flux electric motors feature a proprietary 'Yokeless And Segmented Armature'.

An Electric Leap Forward:

“I was five weeks into my PhD at Oxford University, when I suddenly realised there was a much better way to build an electric machine called a torus axial flux motor. The insight I had was that by removing the motor's stator yoke, and splitting it into segments, we could reduce the motor's weight – and yet at the same time improve its torque, power density, efficiency and manufacturability, making it potentially transformative within the then nascent electrification industry.”

Dr. Tim Woolmer, CTO and Founder, YASA

YASA Awarded The Royal Automobile Club’s 2023 Dewar Trophy.

The Royal Automobile Club’s Dewar Trophy has been awarded to YASA – in recognition of the successful development and commercialisation of a new electric propulsion technology, the YASA axial-flux motor. The prestigious award was presented to YASA Founder and CTO, Tim Woolmer, at an event held today at the historic RAC Club in London. The […]

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YASA awarded £21.2 million funding to develop in-wheel motor

YASA has announced securing £21.2million in Collaborative Research and Development (CR&D) funding from the Advanced Propulsion Centre UK (APC). This funding will support a new consortium with partners Domin and Cranfield University to create a patented “In-wheel” motor design which aims to revolutionise existing EV architecture standards and bring a new level of electrified performance. […]

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A Decade Of Performance

For over a decade, YASA has been unlocking a new level of electric motor performance and setting electric speed records across land, air and water.  YASA’s axial-flux motors are designed to be significantly lighter, more compact and power dense than mainstream electric motors and have been tested and developed with some of the biggest […]

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YASA’s electric motor at the heart of Mercedes-Benz’s Vision One-Eleven

Mercedes-Benz is showcasing the future of electric performance motors in the new Mercedes-Benz Vision One-Eleven concept car, unveiled at the International Design Centre in Carlsbad, California. Paying homage to a 70s icon, the C111, the concept Mercedes-Benz Vision One-Eleven features YASA’s unique axial-flux electric motors, paving the way for a new era of innovative design […]

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Tim Woolmer Wins Mundy Award for Engineering at Autocar Awards 2023

We’re delighted to announce that Tim Woolmer, CTO and Founder of YASA was recently awarded the Mundy Award for Engineering, at the prestigious Autocar Awards 2023. This award recognises his incredible engineering achievements, developing axial flux electric motors that are more powerful, compact and lighter than the conventional radial flux design. The YASA Axial Flux […]

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2022 - Accelerating The Electric Revolution

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EVOA Propulsion launches the E1 Electrified Performance System, powered by YASA Axial Flux Motors

EVOA Propulsion, a performance driven brand, born from Formula E technology and decades of marine industry experience, is pleased to announce the debut of their all-new E1 Electrified Performance System. Utilising the YASA Axial Flux Motor, paired with state-of-the-art components, proprietary ECOFLUX software and industry leading 800V architecture, the EVOA E1 system provides an unprecedented […]

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YASA awarded the Coachmakers’ 2023 Award to Industry

We’re delighted to announce that we recently collected the Worshipful Company of Coachmakers and Coach Harness Makers’ 2023 Award to Industry for our development of our high-power axial flux motor. According to the Coachmakers’ committee, YASA stood out among the competition and met the criteria of a product that exhibits excellence in design, technical development, […]

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Bloomberg seeks out the future of performance electric vehicles at YASA

We recently welcomed Bloomberg News to our Oxford HQ, giving them an all access tour to show them how our game-changing electric motors will revolutionise the electric car market. Bloomberg’s Craig Trudell met with our CTO & Founder Dr. Tim Woolmer, who explained the story behind YASA’s unique axial flux motors and how they’ve made […]

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YASA opens flagship Research & Development centre in Welshpool

Thanks to a £1.98m investment from the Welsh Government, Economy Minister Vaughan Gething announced YASA's expansion at Offa’s Dyke Business Park which will see expanded operations and create up to 40 new jobs. CEO of YASA, Chris Harris, said: "We have been operating in Welshpool since 2016 and it continues to be a hub of […]

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