Tim Woolmer, driven by a desire to disrupt and innovate the automotive industry began work on axial flux electric motor technology back in 2005 whilst at the University of Oxford. In 2009, he founded YASA with the mission to “Accelerate Electrification.” Under Tim’s leadership as Founder and CTO, YASA has become a prominent force in the industry, with the fully owned subsidiary of Mercedes-Benz poised for an even greater impact on the electric transition.
