Today we are pleased to announce the appointment of our new CEO, Juergen Banken. Following 26-years at Mercedes-Benz in numerous leadership roles, Juergen joins YASA to focus on delivering world-beating electric-drive solutions for AMG & Mercedes’ electric-only platforms and the subsidiary’s supercar OEM customers.

“I’m excited to relocate to Oxford, a city with a great heritage in academia and automotive engineering, and to lead the innovative and dynamic YASA team. YASA’s next-generation electric motor technology is pivotal to Mercedes-Benz’s transition to all-electric models by 2030. YASA’s distinctive culture of innovation and commitment to engineering excellence isdirectly aligned with my own and I look forward to helping the team deliver on their ground-breaking roadmap. I’d like to thank Dr Chris Harris for his support during the CEO transition and for his stellar contribution to YASA’s success.”
Juergen Benken, CEO of YASA

Since 2016, Juergen has been responsible for delivering Mercedes-Benz electric propulsion systems, including the EQS from concept to delivery of its Electric Drive Unit. Juergen joins YASA at a time of accelerated growth and will focus on delivering world-beating electric-drive solutions for AMG & Mercedes’ electric-only platforms and the subsidiary’s supercar OEM customers.

“Chris’s contribution to YASA over the past decade has been nothing short of outstanding, and we wish him every success in his next endeavour. We’re delighted to welcome Juergen to the YASA team and are looking forward to working under his experienced leadership to give Mercedes-Benz the leading edge in the EV market by enabling unparalleled driver experiences.”
– Tim Woolmer, YASA Founder & CTO

Dr Chris Harris joined YASA in 2012 and scaled the company from 20 employees to 300, raising significant investment and winning OEM series production contracts, before leading the acquisition of the company by Mercedes-Benz in 2021. Chris is stepping down as CEO to pursue other entrepreneurial ventures, and takes up a new role as a Non-Executive Director at YASA.

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